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Making Financial Success Feel Like Common Sense

We’re helping families just like yours make smart financial decisions for retirement, college, savings, and more.

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Our Specialties

We are on a mission to make financial decisions easy and stress free. To help you achieve that goal, we offer a variety of dedicated services for families, individuals and even businesses.

Tax Qualified Planning

Optimizing your financial landscape by devising tax-qualified plans that ensure your investments are efficient and your future is secure.

Life Insurance

Secure your family’s future with Common Sense Financial’s tailored life insurance solutions that promise peace of mind and financial protection.

Premium Finance

Leverage our premium finance options to obtain substantial life insurance coverage without disrupting your cash flow or liquidating your assets

Senior Planning

Our senior planning services focus on securing a comfortable and financially stable retirement for you, ensuring your later years are truly golden.


Guarantee a steady income stream during retirement with our annuities that promise long-term financial security and predictable earnings.

Debt Management

Transform your financial health with our comprehensive debt management strategies, designed to reduce your burden and pave the path to financial freedom.

Estate Planning

Ensure your legacy is preserved with Common Sense Financial’s estate planning services, providing peace of mind that your assets are protected and your wishes honored.

Who We Are

Founded in 2017, Common Sense Financial is dedicated to providing personalized financial services that cater to the unique needs of each client.

Our mission is rooted in the belief that everyone deserves access to sophisticated financial strategies and the knowledge to make informed decisions.

Our Specialty

We specialize in bridging the gap between complex financial concepts and practical application, ensuring that our clients are equipped to achieve their financial goals.

Our Approach

Our approach is centered on building lasting relationships and tailored solutions that empower personal and community financial well-being.

Why We're Different

We distinguish ourselves through our commitment to personalized service and deep understanding of individual client needs.

Unlike larger institutions, we prioritize a hands-on approach, ensuring that every client receives tailored advice specific to their financial situation.


Our unique method incorporates continuous education, empowering our clients with knowledge to make confident financial decisions.


We are also deeply committed to community involvement, understanding that financial well-being extends beyond the individual to the health of the community at large.

What Our Customers Say About Us...

Noal Loertscher
Noal Loertscher
We met Ephraim through our son and he is very personable, respectful, and sincere. He had our best interest in mind as he explained to us how his products work and could best help us in our situation. He was very sensitive to our financial situation and encouraging. He was also patient with our questions since we do not have a strong knowledge of retirement plans and all the ins and outs. But, he helped us understand them in a basic way which made it all very clear and simple for us to make an informed decision with our retirement accounts. He is very trustworthy and the products are low risk, moderate risk, or higher risk depending on your comfort level. And, he respected our wishes and desires the entire way. I highly recommend his products and services.
Aspen Hegstrom
Aspen Hegstrom
I can't recommend Common Sense Financial highly enough! Their team of specialists provided me with invaluable guidance on life insurance options tailored to my needs. Their depth of knowledge and personalized approach made the process smooth and reassuring. Ephraim Maxfield is very helpful and personalable! Five stars all the way!"
Hyrum Shelton
Hyrum Shelton
Alek Packham and Ephraim are really outstanding guys. They helped me in every step of the way and are so patient.
Jaquelin Gapczynski
Jaquelin Gapczynski
John R is the advisor that helps me with my life insurance. He guided me through each step of the process and found the best plan for me and my husband. He is very professional and takes his time explaining each opportunity that would best suite our families goals. I learned so much investing with this company because John has a lot of knowledge. I now am reaching my financial goals thanks to John.
Kevin Speicher
Kevin Speicher
I worked with John Rodriguez over at common Sense financial. He was absolutely great and went through the process step by step. Very clear with his numbers and what he was going to achieve with my investments. He is an honest guy and very transparent which is much appreciated. I would highly recommend working with him. Kevin S
Michael Hair
Michael Hair
What a pleasure it is working with Tasha and Rebecca of Common Sense Financial! My wife and I are getting ready to retire and they made everything so easy and explained everything to us as they were helping us! We are definitely in this long term and there isn’t a better financial institution that we could have gone with! Thank you Tasha and Rebecca.
martha pineda
martha pineda
Being part of Common Sense Financial is just a great experience ,Knowing that I’m financially support I’m greatly appreciated with Tasha and Johnny Rodríguez for introducing me to this Great company. I definitely recommend this company to all my family!
John Nelson
John Nelson
Absolutely Life changing! Common Sense Financial has shown me and my family, the ONLY way to guarantee financial security. They are the only financial service institution that is structured to benefit you, the client! Common Sense Financial is transparent, honest, compassionate, and brilliant! My only regret is that I didn’t find them sooner!
Mollie lyman hall
Mollie lyman hall
Wonderful, smart, patient staff that truly care! Tasha and Johnny are the best!

Helping Connect You to Our Strategic Partners

banner Life Logo
Lincoln Financial Group Logo
John Hancock Logo
American National Logo
Minnesota Life: A securian Company Logo
nationwide logo
Penn Mutual Logo
barclays Logo
Morgan Stanley Logo
Pimco Logo
Bloomberg logo
JP Morgan logo
protective logo
Prudential Logo
MetLife Logo
MetLife Logo
American Equity logo
north american company for life and health insurance logo
Pacific Life logo
investment managers logo
lega and general logo
lafayette life insurance company logo
national life group logo
allianz logo
equitrust logo
Fidelity and Guaranty Life SM logo

Learn About Finance

Some of our favorite recommended videos and educational content. 

What is Compound Interest?

One of our favorite videos we share with clients often, this video talks about what compound interest is and why its important.

The Rule of 72

This important financial subject is critical for everyone to understand.

How to Build a Budget

Building a budget is super important for everyone, whether you are an individual or a family.

Let’s Chat!

Reach out to us at Or if you’d prefer, fill out this form and we’ll get in touch with you.